FOR IMMEDIATE RELEASE
Old World Industries Expands Dorian Drake’s Territory as International Representatives for PEAK® Antifreeze and Coolants
White Plains, New York (May 2, 2022) – Old World Industries, LLC, a brand leader in the formulation and manufacturing of high-quality automotive Antifreeze and Coolants, has expanded Dorian Drake International Inc.’s role as its export management company to include Central America and Asia.
In 2020, Old World Industries appointed Dorian Drake to manage the Middle East, Africa, and the Caribbean. After almost two years of solid performance in developing the distribution network in those markets, Old World Industries decided that Dorian Drake is the right partner to manage the additional territories of Asia and Central America.
“Dorian Drake has an experienced team of professionals and an excellent reputation in global distribution,” said Juan Bernal, Old World Industries’ Director of sales Mexico/CCA. “Expanding this strategic partnership will launch our organization into greater growth and expansion. We’re very pleased to be working with Dorian Drake and we are looking forward to build on this fruitful partnership.”
Commenting on the new arrangement, Dorian Drake’s Automotive Group Manager Knut Sauer said, “We are excited about expanding our representation for Old World Industries and the PEAK® product range. We have had some great success in developing the distribution for PEAK® coolants and antifreeze in those markets we already represent and are confident we will have the same success in these new markets of Central America and Asia.”
About Old World Industries
Old World Industries, LLC is among the largest privately held companies competing in the automotive aftermarket. The Northbrook, Illinois-based company enjoys a presence in various consumer product markets in more than 62 countries worldwide. Old World’s brands include a full line of PEAK® branded products including Antifreeze + Coolant, Motor Oil, Washer Fluid, Wiper Blades; BlueDEF® Diesel Exhaust Fluid; Final Charge® Heavy Duty Global Extended Life Coolant; Fleet Charge® Fully Formulated Coolant; and SIERRA® Antifreeze. For more information, please visit www.owi.com.
About Dorian Drake International, an Export Management Company (EMC)
Based in White Plains, N.Y., Dorian Drake International is an export management company that manages international sales and marketing, customer service, credit and collections, and traffic and logistics for manufacturers selling in markets outside the United States. The firm deploys stand-alone sales teams in five distinct industries: automotive products, foodservice equipment, and supplies, hardware and lawn & garden products, industrial and environmental, and medical products. To learn more, go to www.DorianDrake.com.
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Dorian Drake International
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