FOR IMMEDIATE RELEASE
White Plains, New York (September 11, 2020) – Craftmade International, Inc., manufacturer of ceiling fans and specialty residential lighting, announced that it has retained Dorian Drake International, Inc. as its manufacturer export representative for Japan, Taiwan, and select markets throughout Latin America and the Caribbean.
Dorian Drake, representative of Luminance and Modern Fan, now adds Craftmade to round out its family of premium ceiling fan brands. Dorian Drake will act as Craftmade’s sales and marketing arm in its territories, with special focus on building brand recognition and distribution in each market.
“Craftmade is excited about our partnership with Dorian Drake International,“ said Tom Gray, Craftmade International Sales Manager. “It will allow us to better serve these markets via channel coverage, location-based sales support, and additional personnel to help customers find the right Craftmade products. Dorian Drake is an experienced export partner with global reach, and this development will be a positive for our customers.”
Commenting on the new arrangement, Chris Canellas, Dorian Drake’s Hardware, Lawn & Garden Group Manager said, “Craftmade is a market share leader in the ceiling fan and residential lighting product categories, offering a comprehensive range of styles and innovative designs and features. While the brand will be new for end users in many of our markets, we believe the products will appeal to our customer network and over time we’ll create meaningful distribution”.
About Craftmade, Ceiling Fans & Specialty Residential Lighting
Founded in 1985, Craftmade International, Inc. is engaged in the design, manufacturing, distribution and marketing of a broad range of home decor products, including proprietary ceiling fans, lighting products and outdoor furniture. The Company distributes its premium products through a network of independent showrooms and mass retail customers through its headquarters and distribution facility in Coppell, Texas and manufacturing plant in Owosso, Michigan. To learn more, go to www.craftmade.com.
About Dorian Drake International, an Export Management Company (EMC)
Headquartered in White Plains, N.Y., Dorian Drake International is an export management company that manages international sales, marketing, customer service, traffic, credit and collections for manufacturers selling in markets outside the United States. The firm staffs stand-alone sales teams in five distinct industries: automotive; foodservice equipment; hardware and lawn and garden; industrial and environmental, and medical. To learn more, go to www.doriandrake.com.
Sigfredo Diaz, Manager of IT & Marketing Services
Dorian Drake International
Tel +1 (914) 697-9800