|
|
|
|
Dorian Drake International is an innovative leader in the field
of export management, providing manufacturers with a full-service
alternative to staffing and managing their own export department.
The firm's mission is to build world-class international
distribution for leading manufacturers in select industries.
|
Dorian
Drake's multi-lingual sales and marketing professionals dock
their laptops at the firm's headquarters in White Plains, N.Y.,or
at regional offices in Plantation, Florida; Dubai, United Arab Emirates; Mexico City, Mexico; Sofia, Bulgaria;
Hong Kong; Shanghai or Zhuhai, China. Each professional is assigned to one of the
firm's four stand-alone product groups: Automotive, Foodservice,
Hardware/ Lawn & Garden or Industrial & Environmental. Manufacturers
who retain Dorian Drake benefit three ways:
- Its factory-trained
sales force and established distribution network provides
manufacturers with an immediate market presence
that otherwise would take years to build.
- Dorian
Drake takes title and assumes the
foreign credit risk, eliminating the high cost
of managing complex international credit and collections.
- The firm
bears all fixed costs
associated with an export operation, including inside and
outside staff, international travel and communications.
Please click here
for a brief explanation of an export agreement.
|
 
|
|
|
Dorian Drake's
clients draw on any number of key corporate capabilities:
Field
Sales
Dorian
Drake provides clients with consistently aggressive sales coverage
in every major world market. In the field, sales executives provide
product training, conduct joint customer calls and consult customers
on how best to promote a product line in their local market.
|
|
Direct
Marketing
The
firm uses its Web site and an extensive customer database to capture
and pursue sales leads and to maintain a steady stream of communication
with existing accounts. The Web site, www.doriandrake.com,
is uniquely designed to provide customers with current product
information, valuable sales and marketing tools, hyperlinks to
client sites and up-to-date order information.
Strategic
Planning
Dorian
Drake collaborates with its clients to set quotas, build programs
and map strategic plans consistent with each manufacturer's goals
and expectations. This approach provides a client with an intimate
knowledge of customers, competition and market trend.
Foreign
Credit and Collections
Today, more than ever before, manufacturers must extend credit in
high-risk, emerging markets in order to compete. Dorian Drake has
the financial savvy to evaluate foreign credit risks and the financial
strength to extend credit while paying its manufacturer clients
within terms.
Export
Traffic and Logistics
The firm partners
with leading global freight forwarders
to provide customers with an array of critical services designed
to ensure timely and accurate delivery, documentation and customs
clearance.
International Customer Service
Dorian Drake
assigns an experienced, cross-culturally skilled customer service
professional to every international account to ensure customers
quick response to their inquiries. The firm's deep pool of talented
customer service professionals enables the outside sales force
to maintain an aggressive travel schedule without compromising
service levels.
|

|
 |
After
more than thirty years in the business, Edward Dorian Sr. has learned
a few things about how to run a successful export management company.
The chairman and senior managing partner of Dorian Drake International
continues to champion today the same principles that have served
him well throughout his career.
|
| He
believes first and foremost that an exporter must offer a manufacturer
continually aggressive field sales coverage. "A
manufacturer can measure an exporter's effectiveness by the
amount of
time their people spend in the field meeting with customers,"
he says. "We put a lot of emphasis on getting our people out
into the marketplace."
Ed Dorian
Sr. has long advocated the importance of sharing with the
firm's manufacturer clients all information regarding customers,
pricing, margins and competition. "Sharing information helps
us win the trust of our clients," he says, "and trust
is the foundation of any long-term relationship."
Now
in his fifteenth year as president, Edward Dorian Jr. has embraced
his father's commitment to building strong, long-term relationships
with the firm's manufacturer clients.
"We
want our clients to feel like we are an extension of their organization,"
Ed Dorian Jr. notes. "Part of that process is benchmarking our
performance for our clients and delivering results."
The Dorians also believe in regularly re-investing profits. Investments include creation of an in-house marketing department, implementation
of an innovative Web site, www.doriandrake.com, continued investments on technology and an IT Department.
"We
want to be the best export management company in the business."
says Ed Dorian Jr. "Being the best means we set the standard
by which all other export management companies are judged."
|
 |
 |
|
GDMP
Dorian Drake
works with its manufacturer clients to design a Global Distribution
Management Program, or GDMP, specific to each product line.
Key program components follow.

Sales
and Service Presentations. Dorian
Drake produces electronic and hardcopy product presentations designed
for use by Dorian Drake sales executives and their customers for
staff training and customer presentations.
Program Pricing. Program
pricing offers resellers preferred pricing based either on their
distribution function, annual volume commitment or both.
Co-op Promotional Programs.
Dorian Drake's easy-to-budget co-op promotional program requires
proof of expense for any co-op credit, whether it be for foreign-language
literature, local media advertising, a trade show or sales conferences.
Merchandising
Materials. Point-of-sale
marketing, advertising and sales aids are listed and presented
in a "Fax Ready " order form.
Warranty
Service. In export marketing, confusion surrounding
warranty coverage often is a source of customer discontent. As
part of a GDMP, Dorian Drake clarifies the manufacturer's
export warranty policy and explains to distributors, where applicable,
a simple, concise method for presenting a claim.
Forecasting
and Inventory Management. Dorian Drake employs
inventory control spreadsheets to monitor distributor stock levels
and help distributors forecast future requirements.
Distributor
Sales Agreements. Dorian Drake secures a distributor's
annual forecast and volume commitment and spells out its corresponding
commitments to the distributor in an annual distributor sales
agreement. The document serves as a valuable tool for forecasting,
budgeting and performance management.
|

|
 |

"Dorian Drake established the kind of international distribution
we envisioned in one tenth the time it would have taken us to do
it ourselves."
Dan McCann,
Director of Sales and Marketing, ECCO, Manufacturer of Automotive
Warning Lighting and Reverse Alarms |
"Dorian
Drake's people can demonstrate and service any of our products.
They also know how to find the type of distributor ideally suited
to sell and service our line."
Ross
Johnson,
Marketing
Manager, Bear Cat Products, Manufacturer of Commercial
and Consumer Wood Chippers and Shredders
"We
experimented with several international strategies before deciding
seven years ago to go with Dorian Drake
..they've helped
us achieve steady growth in our international sales."
John Kinel,
VP Marketing, Spencer Turbine, Manufacturer of Industrial
Blowers and Central Vacuum Systems
"Dorian Drake's China office staff is
superior to any manufacturer-direct team with whom I have come
in contact."
Li Min,
Managing Partner, Greenman Company, Distributor of Outdoor
Power Equipment, China
"We rely on Dorian Drake
to navigate our sales effort though some of the world's most difficult
markets. Year after year, they deliver results."
Jim Todd,
President, Traulsen & Co., Manufacturer of Commercial
Refrigeration
|
 
 |
|
Dorian
Drake's first fifty years mirrored the evolution of U.S. international
trade during the second half of the twentieth century.
The firm was founded in New York City in 1947 by a British bank
hoping to capitalize on the new global demand for manufactured goods
following the rupture in trade caused by World War II. Known then
as Drake America Corporation, the company grew steadily during the
1950s and 1960s as the pace of global |
trade accelerated. Buoyed by continued growth and backed by an expanded
roster of investors, Drake America acquired several other export
management companies during the 1970s and reached a then all-time
sales peak in 1979.
The company's fortunes turned during the early 1980s, as the U.S.
dollar's value reached historic heights. After five years of declining
revenues and mounting losses, Drake America was sold in 1985.
The new owners
were the principals of another export management company, Dorian
International, whose founding partner, Edward Dorian, Sr., had
served as Drake's president from 1967 to 1974.
Ed Dorian Sr.
and his son, Edward, Jr, consolidated the two companies and restored
Drake to profitability by 1987.
Taking full
advantage of the emerging export opportunities in Asia and Latin
America, the firm grew sales more than four-fold during the ensuing
ten years, though saw some of those gains reversed during the
Asian currency crisis of the late 1990s.
At the dawn
of the twenty-first century, the company foresees another era
of rapid growth fueled by Asia's recovery and the continued emergence
of other major global markets.
A chronology
of key dates follows:
1947
Kleinwort Benson,
a British merchant bank, acquires Rogers International, a New
York-based exporter of motorcycles, tires and tubes, diesel engines
and various other automotive and industrial products. The bank
renames the firm Drake America Corporation. During the next thirty
years, several other British and U.S. banks acquire, then sell,
shares in the firm.
1966
Drake is honored with the Presidential "E"
award for its success building export distribution for Armstrong
Tires.
1967
Edward Dorian,
Sr. is elected president of Drake America Corporation. During
his seven-year tenure, he achieves record growth and profitability
for Drake America and successfully establishes Export Credit Corporation,
an affiliate export finance company. He leaves in 1974 to form
Creditcorp International.
1977
Drake America
acquires X-M World Trade, a major U.S. exporter of hardware and
lawn and garden products.
1980
Edward Dorian,
Sr. establishes Dorian International, Inc., in White Plains, N.Y.,
as an export management company representing manufacturers in
the foodservice equipment industry. The firm's first line is Cleveland
Range.
1985
Dorian International
acquires Drake America from the Midland Bank of England. Edward
Dorian, Sr., is elected chairman and CEO. Edward Dorian, Jr.,
is elected president and COO. The company chooses to maintain
Drake and Dorian as separate divisions and corporate identities.
1996
The firm unifies
its corporate identity as Dorian Drake International, Inc.
|
|